Born in Paris to Greek parents, Theodoros Gennitsakis blends his multicultural background with a fresh perspective on creativity.

As a designer, photographer, and founder of Pressure Culture and Pressure Clothes, his work reflects an authentic appreciation for Mediterranean life.

Inspired by his Greek roots and Parisian upbringing, his work reflects a deep appreciation for the raw and natural aspects of existence. It's no surprise, then, that he finds himself at home in his mother's Greek restaurant, Maria's, where he not only photographs but also wears a selection from our Immortelle collection.